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Publicidad, promoción y comunicación integral en marketing / Kenneth E. Clow, Donald Baack ; traducción: María del Pilar Carril Villarreal ; revisión técnica: María de los Ángeles Ramos, Moisés Cielak
by Clow, Kenneth E [autor] | Baack, Donald [autor] | Carril Villarreal, María del Pilar [traductor] | Ramos, María de los Ángeles [revisor técnico] | Cielak, Moisés [revisor técnico]. Edition: Cuarta ediciónMaterial type:  Text; Format:
print
; Literary form:
Not fiction
Publisher: Naucalpan de Juárez : Prentice Hall, 2010Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 659.1 C648p 2010]
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Cutting edge advertising : how to create the world's best print for brands in the 21st century / Jim Aitchison.
by Aitchison, Jim, 1947- [autor]. Edition: Segunda ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Singapore : Pearson : Prentice Hall, 2004Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 659.132 A311c 2004]
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Cutting edge radio : how to create the world's best radio aids for brands in the 21st century / Jim Aitchison.
by Aitchison, Jim, 1947- [autor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Singapore : Prentice Hall, 2003Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 659.142 A311c]
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Cutting edge commercials : how to create the world's best TV Ads for brands in the 21st century / Jim Aitchison.
by Aitchison, Jim, 1947- [autor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Singapur : Prentice Hall, 2001Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 659.143 A311c]
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Dirección de marketing : Philip Kotler ... [et al.]; traducción: Yago Moreno, José Hamad, Cristina Belló la edición del milenio /
by Kotler, Philip | Cámara, Dionicio | Grande, Adefonso | Cruz, Ignacio | Moreno, Yago [traductor] | Hamad, José [traductor] | Belló, Cristina [traductor]. Material type: Text; Format:
print
Publisher: Madrid : Prentice Hall, 2000Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 D598 2000]
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Cómo hacer publicidad : un enfoque teórico-práctico / Romero Antonio Fugueroa Bermúdez
by Figueroa Bermúdez, Romero Antonio. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Prentice Hall, 1999Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 659.1 F475c]
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7.
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Nuevo kit de publicidad / Jeannette Smith
by Smith, Jeannette. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Prentice Hall, 1999Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 659.1 S651n]
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Publicidad creativa / John Caples ; traducción: Alejandra Medrano
by Caples, John [autor] | Medrano, Alejandra [traductor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Prentice Hall, 1998Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 659.1 C244p]
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9.
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Promoción y publicidad : guía para el asesor empresarial / Reece A. Franklin
by Franklin, Reece A [autor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Prentice Hall, 1998Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.82 F833p]
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Promueva su negocio con publicidad gratuíta o casi... / Donna G. Albretch
by Albretch, Donna G [autor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Prentice Hall, 1998Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 659.1 A341p]
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El poder de la promoción / Jeffrey Sussman
by Sussman, Jeffrey [autor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Prentice Hall Hispanoamericana, 1998Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.82 S964p]
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12.
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Mercadotecnia fácil! / Sarah White ; traducción: Mª del Pilar Carril
by White, Sarah [autor] | Carril, Mª del Pilar [traductor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Prentice Hall Hispanoamericana, 1997Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 W583m]
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13.
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Publicidad : principios y prácticas / William Wells, John Burnett, Sandra Moriarty ; traducción Concepción Verania De Porres Cárdenas
by Wells, William | Burnnett, John | Moriarty, Sandra. Edition: Tercera ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Prentice Hall Hispanoamericana, 1996Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 659.1 W453p 1996]
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Publicidad / Otto Kleppner, J. Thomas Russell, W. Ronald Lane ; traducción: Georgina Greenham del Castillo
by Kleppner Otto, 1899-1982 [autor] | Russell J. Thomas [autor] | Lane W. Ronald [autor] | Greenham del Castillo, Georgina [traductor]. Edition: Vigésima ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Prentice Hall Hispanoamericana, 1994Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 659.1 K64p 1993]
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15.
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Publicidad / Otto Kleppner, Thomas Russell y Glenn Verrill ; traducción José Manuel Salazar Palacios
by Kleppner, Otto, 1899-1982 | Russell, Thomas | Verrill, Glenn III. Salazar Palacios, José Manuel. Edition: Novena ediciónMaterial type: Text; Format:
print
Publisher: México : Prentice Hall Hispanoamericana, 1988Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 659.1 K64p 1988]
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