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81.
Marketing relacional / Carmen Barroso Castro, Enrique Martin Armario

by Barroso Castro, Carmen | Martin Armario, Enrique.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Escuela Superior de Ingenieros Comerciales (ESIC), 1999Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.83 B277m] (1).
82.
Marketing para economistas de empresa / Francisco Serrano Gómez

by Serrano Gómez, Francisco.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Escuela Superior de Ingenieros Comerciales (ESIC), 1999Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.15 S487m] (3).
83.
Fundamentos de mercadotecnia / Philip kotler, Gary Armstrong ; traducción: Guadalupe Meza Staines

by Kotler, Philip [autor] | Armstrong, Gary [autor] | Meza Staines, Guadalupe [ traductor].

Edition: Cuarta ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Prentice Hall Hispanoamericana, 1998Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 k87f 1998] (1).
84.
Investigación de mercados / William G. Zikmund ; traducción: Miguel Ángel Sanchez Carrión

by Zikmund, William G [autor] | Sanchez Carrión, Miguel Ángel [traductor].

Edition: Sexta ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Prentice Hall Hispanoamericana, 1998Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.83 Z68i 1998] (3).
85.
Investigación de mercados : un enfoque aplicado / Thomas C. Kinnear, James R. Taylor ; traducción: Gloria E. Rosas Lopetegui ; revisión técnica: José Nicolás Jany Castro

by Kinnear, Thomas C [autor] | Taylor, James R [autor] | Rosas Lopetegu, Gloria E [traductor] | Jany Castro, José Nicolás [revisor técnico].

Edition: Quinta ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : McGraw-Hill, 1998Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.83 K55i 1998] (3).
86.
No cover image available
Consumer behavior and marketing action / Henry Assael

by Assael, Henry [autor].

Edition: Sexta ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cincinnati : South-Western College Publishing, 1998Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8342 A71c 1998] (1).
87.
Gerencia de marketing : estrategias y programas / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden; traducción: Cecilia Avila de Barón ; revisión técnica: Gabriel Pérez Cifuentes.

by Guiltinam, Joseph P [autor] | Paul, Gordon W [autor] | Madden, Thomas J [autor] | Avila de Barón, Cecilia [traductor] | Pérez Cifuentes, Gabriel [revisior técnico].

Edition: Sexta ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : McGraw-Hill, 1998Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.802 G962g] (2).
88.
Cómo hacer investigación de mercados / Paul N. Hague ; Peter Jackson

by Hague, Paul N | Jackson, Peter.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Deusto, 1997Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.83 H147c] (2).
89.
Investigación de mercados : un enfoque práctico / Naresk K. Malhotra ; traducción: Verania de Parres Cárdenas

by Malhotra, Naresk K | Parres Cárdenas, Veranide de [traductor].

Edition: Segunda ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Prentice Hall Hispanoamericana, 1997Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.83 M249i 1997] (3).
90.
Mercadotecnia de servicios / Christopher H. Lovelock ; traducción: Guadalupe Meza Staines

by Lovelock, Christopher H | Meza Staines, Guadalupe.

Edition: Tercera ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Prentice Hall Hispanoamericana, 1997Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 L898m 1997] (3).
91.
Investigación de mercados / Salvador Miguel ... [et al.]

by Miquel, Salbador.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill, 1997Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.83 M636i] (1).
92.
El plan de marketing estratégico / Cesáreo Hernández, Ricardo del Olmo, Jesús García

by Hernández Cesáreo [autor] | Olmo, Ricardo del [autor] | García, Jesús [autor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Gestión 2000, 1994Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.802 H557p] (1).
93.
Investigación integral de mercados : un enfoque operativo / José Nicolas Jany Castro ; revisión técnica: Roberto Rosero Hinestroza

by Jany Castro, José Nicolás [autor] | Rosero Hinestroza, Roberto [revisor técnico].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : McGraw-Hill, 1994Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.83 J35i] (1).
94.
Marketing de viva voz : cómo motivar a sus clientes para que hablen bien de su empresa / Jerry R. Wilson

by Wilson, Jerry R [autor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Ediciones Deusto, 1992Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.83 W749m] (2).
95.
Dirección de marketing : fundamentos y software de aplicaciones / Esteban Idelfonso Grande

by Grande, Esteban Idelfonso [autor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill, 1992Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 G751d] (2).
96.
Mercadotecnia / Philip Kotler ; traducción: Fabio Villegas Orrego ; con la colaboración de Miguel Fernando Quintana Varela

by Kotler, Philip | Villegas Orrego, Fabio [traductor] | Quintana Varela, Miguel Fernando [colaborador].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Prentice Hall Hispanoamericana, 1984Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 K87me] (2).
97.
No cover image available
Introducción a la investigación de mercados / Alfredo López Altamirano, Manuel Osuna Coronado

by López Altamirano, Alfredo | Osuna Coronado, Manuel.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Editorial Diana, 1981Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.83 L864i] (1).
98.
Marketing management / Philip Kotter

by Kotter, Philip.

Edition: 11ª ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Prentice Hall, [Fecha no identificada]Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.802 K553m] (1).