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Corporate social responsibility : doing the most good for your company and your cause / Philip Kotler, Nancy Lee.
By: Kotler, Philip
.
Contributor(s): Lee, Nancy.
Material type: 
TextPublisher: Hoboken : Wiley, 2005Description: x, 307 páginas.ISBN: 0471476110.Subject(s): Responsabilidad social en los negocios | Mercadeo social | Imagen corporativa y diseñoDDC classification: 658.408 K87c
Contents:
Abstract: How say any criticians, One book is at once both visionary and practical, making the compelling case that corporate community engagement and maximizing profit and shareholder value are not mutually exclusive, but rather mutually reinforcing
Administración
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 658.408 K87c (Browse shelf) | Ej. 1 | Available | 100234 | |
| Libro (general) | Biblioteca Central UNIBE | General | 658.408 K87c (Browse shelf) | Ej. 2 | Available | 10C0007 |
Incluye bibliografía (p. 277-295) e índice
Administración
How say any criticians, One book is at once both visionary and practical, making the compelling case that corporate community engagement and maximizing profit and shareholder value are not mutually exclusive, but rather mutually reinforcing