Catalog - Resource Center for Learning and Research
Back to Site - CRAI LibraryCatalog - Resource Center for Learning and Research
Back to Site - CRAI LibraryItem type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Libro (general) | Biblioteca Central UNIBE | General | 910.688 M878t (Browse shelf) | Ej. 1 | Available | 240001 |
Part 1. The consumer |
Part 2. The strategy |
Part 3. The implementation |
Part 4. The tourism product |
Part 5. The evaluation of tourism marketing |
"Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together: