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Firebrands: Como construir lealtad de marca en la era de Internet / Michel Moon, Doug Millison ; traducción Cecilia Avila de Barón.
By: Moon, Michael
.
Contributor(s): I.Millison, Doug [coaut.] | Avila de Barón, Cecilia.
Material type: 
TextPublisher: Bogotá : McGraw-Hill, 2001Description: 354 p.ISBN: 9584102656; 9789584102652.Subject(s): Marketing en Internet | Lealtad de la marca | Elección de marcas | Desarrollo de Sitios WebDDC classification: 658.827 M818f
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 658.827 M818f (Browse shelf) | Ej.1 | Available | 150160 |
Traducción de: Firebrands : building brand loyalty in the internet age.