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Administración de ventas / David Jobber, Goffrey Lancaster ; traducción, Marcia Aída González Osuna
by Jobber, David | Lancaster, Geoffrey | González Osuna, Marcia Aída [traductor]. Edition: Octava ediciónMaterial type:  Text; Format:
print
; Literary form:
Not fiction
Publisher: Naucalpan de Juárez : Pearson Educación, 2012Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.82 J627a 2012]
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Administración de ventas : relaciones y sociedades con el cliente / Joseph F. Hair ... [et al.]; traductor, Guadalupe Meza Staines
by Anderson, Rolph E | Hair, Joseph F | Metha, Rajiv | Babin, Barry B | Meza Staines, Guadalupe [traductor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Cengage Learning Editors, 2010Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.81 A238 2010]
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Marketing / Charles W. Lamb, Jr, Joseph F. Hair Jr, Carl McDaniel
by Lamb, Charles W | Hair, Jr., Joseph F | McDaniel, Carl. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Toronto : Thomson, 2006Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 L218m 2006]
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Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.
by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl D. Edition: Octava ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Cengage Learning Editors, 2006Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 L218m 2000]
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5.
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Publicidad : comunicación integral en marketing / Rubén Treviño Martínez ; revisión técnica: Ivonne Raso Arcaute.
by Treviño Martínez, Rubén [autor] | Raso Arcaute, Ivonne [revisor técnico]. Edition: Segunda ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill Interamericana, 2005Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 659.1 T813p 2005]
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6.
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Publicidad y promoción : perspectiva de la comunicación de marketing integral / George E. Belch y Michael A. Belch ; traduccion Jorge Luis Blanco y Correa Magallanes, Magda Elizabeth Treviño Rosales ; revisión técnica Jean Domette Nicolesco.
by Belch, George E. George Eugene [autor] | Belch, Michael A [autor] | Blanco y Correa Magallanes, Jorge Luis [traductor] | Trevino Rosales, Magda Elizabeth [traductor] | Domette Nicolesco, Jean [revisión técnica]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill Interamericana, 2005Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 659.1 B427p]
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7.
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Psicología de ventas / Brian Tracy
by Tracy, Brian [autor] | Saez, Nahum [traductor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Nasvhille : Editorial Caribe, 2005Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.81 T761p]
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8.
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Los 80 conceptos esenciales de marketing de la A a la Z / Philip Katley
by Katley, Philip. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Pearson Educación, 2003Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 K19ó]
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9.
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Marketing communications : integrated theory strategy and tactics / James G. Hutton, Francis J. Mulhern
by Hutton, James G | Mulhern, Francis J. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Jersey : Pentagram, 2002Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.802 H984m]
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10.
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Marketing/ Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel
by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl | Deras Quiñones, Adolfo. Edition: Sexta ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Thomson, 2002Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 L218m 2002]
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11.
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Guerra de marcas: 10 reglas para construir la marca arrasadora / David F. D'Alessandro, Michele Owens
by D' Alessandro, David F | Owens, Micheles. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Bogotá : Grupo Editorial Norma, 2001Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.827 D141g]
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12.
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Marketing internacional / Juan B. García Sordo
by García Sordo, Juan B [autor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill Interamericana, 2001Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.848 G216ma]
(2).
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13.
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Mercado : teoría y práctica / M. Díaz Santil
by Díaz Santil, M. Material type: Text; Format:
print
Publisher: Santo Domingo : Editora Corripio, 2000Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: RD 658.8 D542m]
(2).
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14.
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Aguilas que acechan : P.N.L. ventas, procesos, supervisión, liderazgo / Alvaro Infante
by Infante, Alvaro. Material type: Text; Format:
print
Publisher: Santo Domingo : Ediciones Millalva, 2000Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: RD 658.85 I43a]
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15.
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Elementos básicos de mercadotecnia / Maurice Eyssautier de la Mora
by Eyssautier de la Mora, Maurice. Edition: Tercera ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Editorial Trillas, 2000Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 E98e 2000]
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16.
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Los seis sombreros del vendedor exitoso : Dave Kahle ; traducción: Affan Buitrago. un enfoque dinámico para producir resultados excelentes en todas las situaciones de ventas /
by Kahle, Dave J [autor] | Buitrago Valencia, Affan [traductor]. Material type: Text; Format:
print
Publisher: Bogotá : Grupo Editorial Norma, 2000Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.81 K123s]
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17.
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Gestión del marketing social / Antonio Leal Jiménez.
by Leal Jiménez, Antonio. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : McGraw-Hill, 2000Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.802 L435g]
(1).
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18.
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Marketing : conceptos y estrategias / Miguel Santamases Mestre
by Santamases Mestre, Miguel. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Ediciones Pirámide, 1999Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 S234m]
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19.
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Fundamentos de mercadotecnia / Philip kotler, Gary Armstrong ; traducción: Guadalupe Meza Staines
by Kotler, Philip [autor] | Armstrong, Gary [autor] | Meza Staines, Guadalupe [ traductor]. Edition: Cuarta ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Prentice Hall Hispanoamericana, 1998Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 k87f 1998]
(1).
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20.
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Promoción y publicidad : guía para el asesor empresarial / Reece A. Franklin
by Franklin, Reece A [autor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Prentice Hall, 1998Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.82 F833p]
(1).
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