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1.
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El plan de marketing : procedimiento, formularios, estrategia y técnica / William A. Cohen
by Cohen, William A. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Ediciones Deusto, 1993Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.08 C678pl]
(1).
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2.
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La distribución comercial / Arthur Lawrence
by Lawrence, Arthur. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Ediciones Deusto, 1993Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.08 L379di]
(1).
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3.
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El marketing directo personalizado a distancia : técnicas, objetivos y estrategias / Luis Corrons Prieto
by Corrons Prieto, Luis. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Ediciones Deusto, 1993Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.08 C825m]
(1).
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4.
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Manual de técnicas de publicidad / Tony Harrison
by Harrison, Tony. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Ediciones Deusto, 1993Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.08 H313te]
(1).
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5.
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El servicio al cliente : guía para mejorar la atención y la asistencia / Malcolm Peel
by Peel, Malcolm. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Ediciones Deusto, 1993Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.08 P375se]
(1).
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6.
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Manual de marketing internacional / John Stapleton
by Stapleton, John. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Ediciones Deusto, 1993Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.08 S794m]
(1).
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7.
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La distribución comercial/ Arthur Lawrence
by Lawrence, Arthur. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Ediciones Deusto, 1993Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.08 L379di]
(1).
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8.
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Política de precios/ John Winkler
by Winkler, John. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Ediciones Deusto, 1993Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.08 W775po]
(1).
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9.
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El merchandising : rentabilidad y gestión del punto de venta / J. E. Masson, A. Wellhoff
by Masson, J. F. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Ediciones Deusto, 1993Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 M419me]
(1).
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10.
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La investigación motivacional en márketing y publicidad / Pere Soler
by Soler, Pere [autor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Ediciones Deusto, 1992Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.08 S685i]
(2).
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11.
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Persuación de masas : psicología y efectos de las comunicaciones sociopolíticas y comerciales / José Luis León
by León, José Luis [autor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Ediciones Deusto, 1992Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.08 L579p]
(2).
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12.
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Técnicas de publicidad / Tony Harrison
by Harrison, Tony. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Ediciones Deusto, 1990Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.08 H313t]
(1).
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13.
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Técnicas de marketing / José Luis de Córdoba Villar, José M. Torres Romeu
by Córdoba Villar, José Luis de | Torres Romeu, José Mª. Edition: Tercera ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Bilbao : Ediciones Deusto, 1990Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.08 C796t 1990]
(1).
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14.
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El servicio al cliente : guía para mejorar la atención y la asistencia / Malcol Peel
by Peel, Malcol. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Ediciones Deusto, 1990Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.08 P375s]
(1).
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15.
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Introducción al marketing / José Luís de Córdoba Villar, José Mª. Torres Romeau
by Córdoba Villar, José Luís de | Torres Romeu, José Ma. Edition: Tercera ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Ediciones Deusto, 1990Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.08 C796i 1990]
(1).
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16.
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Política de precios / John Winkler
by Winkler, John. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Ediciones Deusto, 1990Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.08 W775p]
(1).
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17.
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El plan de marketing : procedimiento, formularios, estrategia y técnica / William A. Cohen
by Cohen, William A. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Ediciones Deusto, 1990Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.08 C678p]
(1).
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18.
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El merchandising : rentabilidad y gestión del punto de venta / Jean E. Masson, Alain Wellhoff
by Masson, Jean E | Wellhoff, Alain. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Ediciones Deusto, 1990Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.08 M419mer]
(1).
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19.
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La distribución comercial / Arthur Lawrence
by Lawrence, Arthur. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Ediciones Deusto, 1990Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.08 L379d]
(1).
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20.
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Técnicas de marketing / José Mª. Torres Romeu, José Luis de Cordoba Villar
by Torres Romeu, José Mª | Cordoba Villar, José Luis. Edition: Tercera ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Ediciones Deusto, 1990Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.08 T676te 1993]
(1).
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