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Kaisha : la corporación japonesa / James C. Abbeglen, George Stalk ; traducción: María J. Buxo-Dulce Montesinos

by Abegglen, James C [autor] | Stalk, George [autor] | Buxó Dulce Montesinos, María José, 1936- [traductor].

Edition: Segunda ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Plaza & Janés, 1990Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 338.74 A138k 1990] (1).
2.
Tácticas de "Guerrilla marketing" / Jay Conrad Levinson

by Levinson, Jay Conrad.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Plaza & Janés, 1990Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 L665t] (1).
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La venta estratégica / Robert B. Miller, Stephen E. Heiman, Tad Tuleja

by Miller, Robert B [autor] | Heiman, Stephen E [autor] | Tuleja, Tad [autor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Plaza & Janés, 1986Availability: (1) Checked out (1).