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| 999 |
_c109392 _d109392 |
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| 001 | 109392 | ||
| 003 | DR-UNIBE | ||
| 005 | 20220729152647.0 | ||
| 008 | 040903s2005 maua b 001 0 eng | ||
| 010 | _a 2004020857 | ||
| 020 | _a1591396190 | ||
| 035 | _a(OCoLC)ocm56421900 | ||
| 040 |
_aDLC _cDLC _dUKM _dC#P _dDLC |
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| 041 | _aeng | ||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.153 _b.K53 2005 |
| 082 | 0 | 0 |
_a658.802 K49b _222 |
| 100 | 1 |
_aKim, W. Chan. _9151549 _eautor |
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| 100 | 1 |
_aMauborgne, Renée. _eautor _97799 |
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| 245 | 1 | 0 |
_aBlue ocean strategy : _bhow to create uncontested market space and make the competition irrelevant / _cW. Chan Kim, Renée Mauborgne. |
| 260 |
_aBoston : _bHarvard Business Review Press, _c2005 |
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| 300 |
_axv, 240 páginas : _bilustraciones ; _c25 cm. |
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| 504 | _aIncluye referencia bibliográfica (páginas 223-229). | ||
| 505 | 0 | _aCreating blue oceans | Analytical tools and frameworks | Reconstruct market boundaries | Focus on the big picture, not the numbers | Reach beyond existing demand | Get the strategic sequence right | Overcome key organizational hurdles | Build execution into strategy | The sustainability and renewal of blue ocean strategy | | |
| 650 | 7 |
_aServicios _911381 _xProductos |
|
| 650 | 7 |
_aInnovación _9151550 _xProductos nuevos |
|
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip0422/2004020857.html |
| 942 |
_2ddc _cBK |
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