| 000 | 01422nam a2200337 4500 | ||
|---|---|---|---|
| 999 |
_c111531 _d111531 |
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| 001 | 111531 | ||
| 003 | DR-UNIBE | ||
| 005 | 20230908142034.0 | ||
| 008 | 230908b2004 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a1400051045 | ||
| 040 |
_aBIBLIOTECA UNIBE _cBIBLIOTECA UNIBE |
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| 041 | _aeng | ||
| 082 | 0 | 0 |
_222 _a658.827 F829w |
| 100 | 1 | 0 |
_aFrankel, Alex _eautor _9159030 |
| 245 | 1 | 0 |
_aWordcraft : _bthe art of turning little words into big business / _c Alex Frankel |
| 246 | 3 | 0 | _a Words into big business |
| 250 | _aPrimera edición | ||
| 260 |
_aNew York : _bCrown Publishers, _c2004 |
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| 300 |
_axii, 241 páginas ; _c22 x 14 cm |
||
| 504 | _aIncluye referencias bibliográficas (páginas: 219-230) e índice | ||
| 505 | _aHunting words | Camouflage and code names | BlackBerry : sending a quick message | Maverick thinking | Accenture adapts to the future | Into the vernacular | Love is the drug | Getting the word out | Stories | Futurecasting | Summing up. | ||
| 650 | 7 |
_2lemb _aMarcas de fábrica _vEstudio de casos _9159062 |
|
| 650 | 7 |
_2lemb _aMarcas de empresas _9159063 |
|
| 650 | 7 |
_2lemb _aMercancias _9124026 |
|
| 650 | 7 |
_2lemb _aMercadeo _9159064 |
|
| 650 | 7 |
_2lemb _aAdministración de productos _vEstudio de casos _9159065 |
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| 650 | 7 |
_2lemb _aPublicidad _9159066 |
|
| 650 | 7 |
_2lemb _aAptitud creadora en los negocios _9105 |
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| 650 | 7 |
_2lemb _aComercio _9159067 |
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| 942 |
_2ddc _cBK |
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