| 000 | 01049nam a2200241 4500 | ||
|---|---|---|---|
| 999 |
_c111708 _d111708 |
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| 001 | 111708 | ||
| 003 | DR-UNIBE | ||
| 005 | 20240102111147.0 | ||
| 008 | 231003b1992 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0873891317 | ||
| 040 |
_aBIBLIOTECA UNIBE _cBIBLIOTECA UNIBE _erda |
||
| 041 | _aeng | ||
| 082 | _a658.812 H417m | ||
| 100 | 1 |
_aHayes, Bob E. _eautor _9161545 |
|
| 245 | 1 | 0 |
_aMeasuring customer satisfaction : _bdevelopment and use of questionnaires / _cBob E. Hayes |
| 260 |
_aWisconsin : _bASQC Quality Press, _c1992 |
||
| 300 | _axii, 164 páginas | ||
| 505 | _a1. Introduction: Model of customer satisfaction questionnaire development and use | 2. Determining customer requirements | 3. Assessing your customer´s perceptions and attitudes: issues of reliability and validity | 4. Customer satisfaction questionnaire construction | 5. Using customer satisfaction questionnaires | | ||
| 650 | 7 |
_2lemb _aSatisfacción _92513 |
|
| 650 | 7 |
_2lemb _aConsumidores _9164829 |
|
| 653 | _aSatisfacción del consumidor | ||
| 942 |
_2ddc _cBK |
||