| 000 | 01280nam a2200265 4500 | ||
|---|---|---|---|
| 999 |
_c112117 _d112117 |
||
| 001 | 112117 | ||
| 003 | DR-UNIBE | ||
| 005 | 20240108100532.0 | ||
| 008 | 240105b2017 sp ||||| |||| 00| 0 eng d | ||
| 020 | _a9789284418510 | ||
| 040 |
_aBIBLIOTECA UNIBE _cBIBLIOTECA UNIBE _erda |
||
| 041 | _aeng | ||
| 082 | _a338.4791 W927h | ||
| 110 | 2 |
_aWorld Tourism Organization (UNWTO) _eautor _9165022 |
|
| 245 | 1 | 0 |
_aHandbook on key performance indicators for tourism marketing evaluation / _cWorld Tourism Organization (UNWTO) ; European Travel Commission (ETC) |
| 260 |
_aMadrid : _bWorld Tourism Organization (UNWTO) : _bEuropean Travel Commission (ETC), _c2017 |
||
| 300 | _a166 páginas | ||
| 505 | _aChapter 1. Introduction | Chapter 2. Key insights from members' survey | Chapter 3. Contemporary marketing evaluation | Chapter 4. Offline consumer marketing activities | Chapter 5. Online consumer-marketing activities | Chapter 6. Trade and B2B marketing activities | Chapter 7. Overarching marketing evaluation | | ||
| 650 | 7 |
_aTurismo _vManuales _943440 _2lemb |
|
| 650 | 7 |
_aNegocios _2lemb _9165023 |
|
| 650 | 7 |
_aMercadeo _2lemb _9165024 |
|
| 653 | 0 | 0 | _aIndicadores turísticos |
| 710 | 2 |
_aEuropean Travel Commission (ETC) _eautor _9165016 |
|
| 942 |
_2ddc _cBK-RES |
||