000 00765cam a2200241 a 4500
001 113341
003 DR-UNIBE
005 20250317113447.0
008 020502s2002 nyuaa 001 0 eng d
020 _a0471218995
040 _aUKM
_cUKM
_dDLC
_dBIBLIOTECA UNIBE
_bspa
_erda
041 _aeng
082 _a659.2 D794b
100 1 _aDru, Jean-Marie.
_eautor
_9193106
245 1 0 _aBeyond disruption :
_bchanging the rules in the marketplace /
_cJean-Marie Dru.
260 _aNew York :
_bJohn Wiley & Sons,
_c2002
300 _a304 páginas :
_bilustraciones
500 _aIncludes index.
505 _aDISRUPTION CONTEXT | DISRUPTION AT WORK | DISRUPTION SCOPE | DISRUPTION TOMORROW |
650 7 _aPublicidad
650 7 _aMercadeo
942 _2ddc
_cBK
999 _c113341
_d113341