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003 DR-UNIBE
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008 251001b2022 xxu||||| |||| 00| 0 eng d
020 _a9781266103148
040 _aBIBLIOTECA UNIBE
_cBIBLIOTECA UNIBE
_erda
041 _aeng
082 _a388.88 H645g 2022
100 1 0 _94609
_aHill, Charles W. L.
_eautor
245 1 0 _aGlobal business today /
_cCharles W. L. Hill
250 _aDecimosegunda edición
260 _aNew York :
_bMcGraw Hill,
_c2022
300 _a xxii, 615 páginas :
_bilustraciones, gráficos, mapas
500 _aIncluye contenido, glosario, índice de temas, datos del autor,
505 _aPART ONE INTRODUCTION AND OVERVIEW| Chapter One Globalization | PART TWO NATIONAL DIFFERENCES| Chapter Two National Differences in Political, Economic, and Legal Systems| Chapter Three National Differences in Economic Development | Chapter Four Differences in Culture | Chapter Five Ethics, Corporate Social Responsibility, and Sustainability | PART THREE THE GLOBAL TRADE AND INVESTMENT ENVIRONMENT| Chapter Six International Trade Theory| Chapter Seven Government Policy and International Trade | Chapter Eight Foreign Direct Investment | Chapter Nine Regional Economic Integration| PART FOUR THE GLOBAL MONETARY SYSTEM| Chapter Ten The Foreign Exchange Market| Chapter Eleven The International Monetary System | PART FIVE THE STRATEGY OF INTERNATIONAL BUSINESS| Chapter Twelve The Strategy of International Business | Chapter Thirteen Entering Developed and Emerging Markets| PART SIX INTERNATIONAL BUSINESS FUNCTIONS| Chapter Fourteen Exporting, Importing, and Countertrade| Chapter Fifteen Global Production and Supply Chain Management | Chapter Sixteen Global Marketing and Business Analytics | Chapter Seventeen Global Human Resource Management |
650 7 _2lemb
_aEmpresas internacionales
_9155659
650 7 _2lemb
_aCompetencia económica internacional
_9155660
650 7 _2lemb
_a Inversiones extranjeras
_9155661
650 7 _2lemb
_aNegocios
942 _2ddc
_cBK
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_d114120