000			03041cam a2200337 i 4500
001			114122
003			DR-UNIBE
005			20251001155139.0
008			190816t2020 vp a 000 0 eng
020			_a9780367150006
040			_aDLC _bspa _cDLC _erda _dDLC _dBIBLIOTECA UNIBE
041			_aeng
082	0	0	_a 338.4791 T727h _223
245	0	0	_aTourism, hospitality and digital transformation : _bstrategic management aspects
250			_aPrimera edición
260			_aLondon ; _aNew York : _bRoutledge, Taylor & Francis Group, _c2020
300			_axxii, 228 páginas : _bilustraciones
490	0		_aInnovation and technology horizons
504			_aIncluye referencias bibliográficas e índice.
505			_a1. Tourism, Hospitality and Digital Transformation: The Relevance for Society | 2. Digitalisation in the Hotel Industry | 3. Change Management and Leadership in the Fourth Industrial Revolution | 4. Love is the Bridge between You and Everything: Relationships of Identity, Experience and Benevolence to Travelers’ Loyalty and Willingness to Purchase | 5. Towards a Typology of Organizational Agility for Hotel Industry | 6. The Application of Theories about Capital Structure: Packing Order, Trade-off and Signalling in the Hotel Units in Portugal | 7. Do Customers Really Matter? Effect of Customer Orientation on Innovativeness: Evidence from Hotel Industry in Poland | 8. Destination Functional Attributes and Tourists’ Revisit Intention to Sri Lanka’s Pasikuda: A Critical Role of Destination Brand Equity | 9. Digital Application: Evidence from Zurich Airport | 10. Innovation in Tourism Destination Marketing | 11. Surf Tourism Knowledge System: A Conceptual Approach |
520			_a"Innovation and technological advancements can be disruptive forces especially for conventional business in the hospitality and tourism industries. The book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. This book examines a wide scope of topics from environmental scanning, formulation, implementation and evaluation to the way managers make strategy choices for better organizational performance. The book illustrates how companies can re-orient their strategies and appraise the effectiveness of the business; its key competitors; and how they should set business goals through various cases, i.e. different types of hospitality and tourism business from traditional hotels to Airbnb and endeavors to provide strategic conceptual theories with real world application through such case studies"-- _cProvided by publisher.
650		7	_aTurismo _2lemb
650		7	_aGestión _2lemb
650		7	_aTecnologías de la información _2lemb _9199528
653	0	0	_aIndustria hotelera -- Administración
700	1		_aTajeddini, Kayhan, _eeditor. _9199479
700	1		_aRatten, Vanessa, _eeditor. _9199480
700	1		_aMerkle, Thorsten, _eeditor. _9199481
710	2		_aRoutledge (Firm) _9199482
942			_2ddc _cBK
999			_c114122 _d114122