000 02522cam a2200325 i 4500
001 114216
003 DR-UNIBE
005 20251117100355.0
007 @ cr nn 008mamaa
008 251117s2026 xxu a sb 001 0 eng
020 _a9780135319390 (electrónico)
040 _aDLC
_bspa
_cDLC
_erda
_dBIBLIOTECA UNIBE
041 _aeng
100 _aCook, Roy A.
_eautor
_9199472
100 _aHsu, Cathy H. C.
_eautor
_9199475
100 _a Taylor, Lorraine L.
_eautor
_9200845
245 1 0 _aTourism : the business of hospitality and travel
250 _aSéptima edición
260 _aHoboken :
_bPearson,
_c2026
300 _a208 páginas
500 _aRecurso en línea: Disponible para miembros de UNIBE a través del portal web del CRAI: https://www.unibe.edu.do/biblioteca/libros-electronicos/
505 _aPART 1: THE TRAVELING PUBLIC AND TOURISM PROMOTERS | 1. Introducing the world’s largest industry, tourism | 2. Marketing to the traveling public | 3. Delivering quality tourism services | 4. Bringing travelers and tourism service suppliers together | 5. Capturing technology’s competitive advantages | PART 2: TOURISM SERVICE SUPPLIERS | 6. Transportation | 7. Accommodations | 8. Food and beverage | 9. Attractions and entertainment | 10. Destinations | PART 3: THE TOURISM ENVIRONMENT | 11. Economic and political impacts of tourism | 12. Environmental and social/cultural impacts of tourism | 13. Sustaining tourism’s benefits | 14. The future of tourism |
520 3 _aTourism: The Business of Hospitality and Travel examines tourism through a business lens, considering the management, marketing, and finance issues most important to the industry. Conversational and fun to read, it uses cases and real examples to provide a holistic, global view of the tourism business. The 7th Edition explores trends across industry segments, with a new emphasis on the business/leisure travel market. Drawing on expanded academic research, it weighs the economic, political, environmental, and social/cultural impacts of tourism, as well as the critical issue of sustainability. International practices and perspectives are now more present, with multiple new examples.
650 7 _aTurismo
_2lemb
650 7 _aViajes
_2lemb
653 0 0 _aHostelería
655 _aRecurso electrónico
_942681
856 _uhttps://ezproxy.unibe.edu.do/login?url=https://bc.vitalsource.com/tenants/unibewolterskluwerhealth/libraries?bookmeta_vbid=9780135319390
942 _2ddc
_cEB
999 _c114216
_d114216