| 000 | 00692nam a2200241Ia 4500 | ||
|---|---|---|---|
| 999 |
_c13588 _d13588 |
||
| 001 | 13588 | ||
| 003 | DR-UNIBE | ||
| 005 | 20210301154504.0 | ||
| 008 | 210301b1984 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0256031002 | ||
| 040 |
_aBIBLIOTECA UNIBE _cBIBLIOTECA UNIBE |
||
| 082 | 0 | _a658.82 E57c | |
| 100 | 4 | 0 |
_aEngel, James F. _946904 |
| 245 | 0 |
_aCases in promotional strategy / _cJames F. Engel, W. Wayne Talarzyk |
|
| 260 | 4 |
_aHomewood : _bRichard D. Irwin, _c1984 |
|
| 300 | 4 | _ax, 281 p | |
| 650 |
_aPromoción de ventas _98785 |
||
| 650 |
_aMercadeo _964553 |
||
| 650 |
_aPublicidad _964554 |
||
| 951 | _a20061022 10:18:00 | ||
| 700 | 4 | 0 |
_aTalarzyk, W. Wayne _964555 |
| 942 |
_cBK _2ddc |
||