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_aBIBLIOTECA UNIBE _cBIBLIOTECA UNIBE |
||
041 | _aspa | ||
082 | 0 | _a658.8 H633c | |
100 | 4 | 0 |
_aHiebing, Román G. _978693 _eautor |
100 | 4 | 0 |
_aCooper, Scott W. _eautor _9113486 |
245 | 0 |
_aCómo preparar el exitoso plan de mercadotecnia / _cRomán G. Hiebing, Scott W. Cooper ; traducción: Rosa María Rosas Sánchez |
|
260 | 4 |
_aMéxico : _bMcGraw-Hill, _c1992 |
|
300 | 4 | _axviii, 325 p | |
650 |
_aMercadeo _978694 |
||
951 | _a20061022 10:18:00 | ||
700 | 1 | 0 |
_aCooper, Scott W. _etraductor _978695 |
942 |
_cBK _2ddc |