| 000 | 00765nam a2200241Ia 4500 | ||
|---|---|---|---|
| 999 |
_c16522 _d16522 |
||
| 001 | 16522 | ||
| 003 | DR-UNIBE | ||
| 005 | 20240212121118.0 | ||
| 008 | 201124b1996 mx ||||| |||| 00| 0 spa d | ||
| 020 | _a9586002454 | ||
| 040 |
_aBIBLIOTECA UNIBE _cBIBLIOTECA UNIBE |
||
| 041 | _aspa | ||
| 082 | 0 | _a658.802 G956a 1996 | |
| 100 | 4 | 0 |
_aGuiltiman, Joseph _977662 |
| 245 | 0 |
_aAdministración de marketing : estrategías y programas / _cJoseph P. Guiltiman, Gordon W. Paul ; traducción Gloria Elizabeth Rosas Lopetegui |
|
| 250 | 4 | _aQuinta edición | |
| 260 | 4 |
_aMéxico : _bMcGraw-Hill, _c1996 |
|
| 300 | 4 | _axxi, 576 p. | |
| 650 |
_aMercadeo _977663 |
||
| 951 | _a20061022 10:18:00 | ||
| 700 | 4 | 0 |
_aPaul, Gordon W. II. Paul, Gordon W. _977664 |
| 942 |
_cBK _2ddc |
||