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| 001 | 19902 | ||
| 003 | DR-UNIBE | ||
| 005 | 20240212132909.0 | ||
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_aBIBLIOTECA UNIBE _cBIBLIOTECA UNIBE |
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| 082 | 0 | _a658.8 S792f | |
| 100 | 4 | 0 |
_aStanton, William J. _920767 |
| 245 | 0 |
_aFundamentos de marketing / _cWilliam J. Stanton, Michael J. Etzel, Bruce J. Walker |
|
| 250 | 4 | _aSéptima edición | |
| 260 | 4 |
_aMéxico : _bMcGraw-Hill, _c2000 |
|
| 300 | 4 | _axxi, 707 p. + 1 suplemento | |
| 500 | 4 | _aIncluye bibliografía, índice y glosario (p. G-1 - G-21) | |
| 650 |
_aMercadeo _981104 |
||
| 951 | _a20061022 10:18:00 | ||
| 700 | 4 | 0 |
_aEtzel, Michael J. _920768 |
| 700 | 4 | 0 |
_aWalker, Bruce J. _920769 |
| 942 |
_cBK _2ddc |
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