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_c22444 _d22444 |
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| 001 | 22444 | ||
| 003 | DR-UNIBE | ||
| 005 | 20221006155456.0 | ||
| 008 | 201104b1997 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0844233633 | ||
| 040 |
_aBIBLIOTECA UNIBE _cBIBLIOTECA UNIBE |
||
| 082 | 0 | _a658.802 S387i | |
| 100 | 4 | 0 |
_aSchultz, Don E. _958204 |
| 245 | 0 |
_aIntegrated marketing communications / _cDon E Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn |
|
| 260 | 4 |
_aLincolnwood : _bNTC Business Books, _c1997 |
|
| 300 | 4 | _axvii, 216 p | |
| 504 | _aIncluyes índices | ||
| 650 |
_aComunicación en mercadeo _91282 |
||
| 650 |
_aMercadeo _961565 |
||
| 951 | _a20061022 10:18:00 | ||
| 700 | 4 | 0 |
_aTannenbaum, Stanley I. _961566 |
| 700 | 4 | 0 |
_aLauterborn, Robert F. _961567 |
| 942 |
_cBK _2ddc |
||