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_c24196 _d24196 |
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| 001 | 24196 | ||
| 003 | DR-UNIBE | ||
| 005 | 20240209143711.0 | ||
| 008 | 201102b2002 -us||||| |||| 00| 0 eng d | ||
| 020 | _a0130916021 | ||
| 040 |
_aBIBLIOTECA UNIBE _cBIBLIOTECA UNIBE |
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| 041 | _aeng | ||
| 082 | 0 | _a658.8342 K183c 2002 | |
| 100 | 4 | 0 |
_aKardes, Frank R. _941288 |
| 245 | 0 |
_aConsumer behavior and managerial decision making/ _cFrank R. Kardes. |
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| 250 | 4 | _aSegunda edición | |
| 260 | 4 |
_aNew Jersey : _bPrentice Hall, _c2002 |
|
| 300 | 4 | _axviii, 457 p. : il. | |
| 504 | 4 | _aIncluye bibliografía e índices | |
| 505 | 4 | _aMercadeo | |
| 650 |
_aComportamiento del consumidor _9792 |
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| 650 |
_aToma de decisiones _91908 |
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| 951 | _a20080125 13:52:21 | ||
| 942 |
_cBK _2ddc |
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