| 000 | 00777nam a2200265Ia 4500 | ||
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| 999 |
_c24218 _d24218 |
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| 001 | 24218 | ||
| 003 | DR-UNIBE | ||
| 005 | 20210223094243.0 | ||
| 008 | 210223b1987 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0913247065 | ||
| 040 |
_aBIBLIOTECA UNIBE _cBIBLIOTECA UNIBE |
||
| 082 | 0 | _a658.82 T719a | |
| 100 | 4 | 0 |
_aTotten, John C. _946889 |
| 245 | 0 |
_aAnalyzing sales promotion : text and cases / _cJohn C. Totten, Martin P. Block. |
|
| 260 | 4 |
_aChicago : _bCommerce Communications, _c1987 |
|
| 300 | 4 | _axi, 130 p | |
| 504 | 4 | _aIncluye bibliografía e índice | |
| 505 | 4 | _aVenta | |
| 650 |
_aPromocion de ventas _98785 |
||
| 650 |
_aPublicidad _946890 |
||
| 650 |
_aMercadeo _9597 |
||
| 951 | _a20080129 14:10:17 | ||
| 700 | 4 | 0 |
_aBlock, Martin P. _946891 |
| 942 |
_cBK _2ddc |
||