| 000 | 01147nam a2200289Ia 4500 | ||
|---|---|---|---|
| 999 |
_c26586 _d26586 |
||
| 001 | 26586 | ||
| 003 | DR-UNIBE | ||
| 005 | 20220721112900.0 | ||
| 008 | 210720b2005 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0471476110 | ||
| 040 |
_aBIBLIOTECA UNIBE _cBIBLIOTECA UNIBE |
||
| 041 | _aspa | ||
| 082 | 0 | _a658.408 K87c | |
| 100 | 1 |
_aKotler, Philip _d1931- _912343 |
|
| 245 | 1 | 0 |
_aCorporate social responsibility : doing the most good for your company and your cause / _cPhilip Kotler, Nancy Lee. |
| 260 |
_aHoboken : _bWiley, _c2005 |
||
| 300 | _ax, 307 páginas | ||
| 504 | _aIncluye bibliografía (p. 277-295) e índice | ||
| 505 | _aAdministración | ||
| 520 | 3 | _aHow say any criticians, One book is at once both visionary and practical, making the compelling case that corporate community engagement and maximizing profit and shareholder value are not mutually exclusive, but rather mutually reinforcing | |
| 650 | 4 |
_aResponsabilidad social en los negocios _912344 |
|
| 650 | 4 |
_aMercadeo social _912345 |
|
| 650 | 4 |
_aImagen corporativa y diseño _912346 |
|
| 951 | _a20100702 10:19:14 | ||
| 700 | 1 |
_aLee, Nancy _912347 |
|
| 942 |
_cBK _2ddc |
||