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| 001 | 26798 | ||
| 003 | DR-UNIBE | ||
| 005 | 20221117110204.0 | ||
| 008 | 200804b2009 sp ||||| |||| 00| 0 eng d | ||
| 020 | _a9789284413119 | ||
| 040 |
_aBIBLIOTECA UNIBE _cBIBLIOTECA UNIBE |
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| 082 | 0 | _a338.4791 H236t 2009 | |
| 245 | 0 | _aHandbook on tourism destination branding / | |
| 260 | 4 |
_aMadrid : _bWorld Tourism Organization (UNWTO), _c2009 |
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| 300 | 4 | _axxx, 165 páginas | |
| 504 | 4 | _aIncluye bibliografía (pp. 163-165) | |
| 520 | 4 | _aAcknowledgements -- Introductory essay: Why national image matters | |
| 520 | 4 |
_aby Simon Anholt -- Executive summary -- Introduction -- Branding explained -- Practical guide to branding strategy -- Bringing the brand to life -- Managing the brand -- Measuring brand impact -- Branding strategies in action -- Conclusions and recommendations -- Annexes -- Bibliography630}40 _aCountries. |
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| 650 |
_aPlace marketing. _940292 |
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| 650 |
_aGeographical perception. _940293 |
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| 650 |
_aAdvertising. _940294 _xTourism |
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| 650 |
_aPerception. _940295 |
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| 650 |
_aMarketing. _933200 |
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| 650 |
_aTourists _940296 |
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| 650 |
_aTravel _940297 |
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| 650 |
_aTourism. _940180 |
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| 650 |
_aTurismo comercial _940298 _xManuales |
||
| 650 |
_a Mercadeo turístico _940299 _vManuales |
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| 951 | _a20101203 08:22:22 | ||
| 700 | 4 | 0 |
_aAnholt, Simon. _940300 |
| 710 | 2 |
_aWorld Tourism Organization (UNWTO) _91964 |
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| 710 | 2 |
_aEuropean Travel Commission. _924135 |
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| 942 |
_cBK _2ddc |
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