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| 999 |
_c40020 _d40020 |
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| 001 | 40020 | ||
| 003 | DR-UNIBE | ||
| 005 | 20220510113119.0 | ||
| 008 | 211008b2003 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0072466715 | ||
| 040 |
_aBIBLIOTECA UNIBE _cBIBLIOTECA UNIBE |
||
| 041 | _aeng | ||
| 090 | _aCD-0648 | ||
| 100 | 4 | 0 |
_aWalker, Orville C _955013 |
| 245 | 1 | 0 |
_aGamar 3 / _cOrville C. Walker, Harper W. Boyd, Jean-Claude Larreche |
| 250 | _a4ª edición | ||
| 260 |
_aNew York : _bMcGraw-Hill, _c2003 |
||
| 300 | 4 | _a1 CD-ROM | |
| 500 | 4 | _aComplementa el libro: marketing strategy : a decision focused approach | |
| 505 | 4 | _aAdministración | |
| 520 | 4 | _aGamar 3 or global allocation of marketing resources is oriented to learning tool focused on global marketing strategy. Gamar 3 specifically addresses key issues concerning the allocation of resources (Management tines, comsumer marketing and traude marketing) and the local adaptation of the marketing mix (Paice) product specifications, consumer marketing and trade marketing | |
| 650 |
_aMercadeo _zEstrategias _955014 |
||
| 700 | 1 | 0 |
_aBoyd, Harper W. _955015 |
| 700 | 1 | 0 |
_aLarreche, Jean-Claude _927134 |
| 942 |
_cVM _2ddc |
||