000			02068nam a2200325Ia 4500
999			_c43570 _d43570
001			43570
003			DR-UNIBE
005			20240411145918.0
008			210713b2007 xxu||||| |||| 00| 0 eng d
020			_z9780073080062
040			_aBIBLIOTECA UNIBE _cBIBLIOTECA UNIBE
041			_aspa
082			_a658.848 C359i 2007
100	1		_aCateora, Philip R. _920637 _eautor
100	1		_aGraham, John L. _eautor _920639
245	1	0	_aInternational marketing / _cPhilip R. Cateora, John L. Graham
250			_aDecimotercera edición
260			_aBoston : _bMcGraw-Hill, _c2007
300			_axxxii, 702 páginas : _bilustraciones a color
500			_aOriginally published: Boston, Mass. : McGraw-Hill/Irwin, c2007. 13th ed.
504			_aIncluye referencias bibliográficas
520	3		_a[This book] addresses global issues and describes concepts relevant to all international marketers, regardless of the extent of their international involvement.... Emphasis is on the strategic implications of competition in different country markets. An environmental/cultural approach to international marketing permits a truly global orientation. The reader's horizons are not limited to any specific nation or to the particular ways of doing business in a single nation. Instead, the book provides an approach and framework for identifying and analyzing the important cultural and environmental uniqueness of any nation or global region.... The text is designed to stimulate curiosity about management practices of companies, large and small, seeking market opportunities outside the home country and to raise the reader's consciousness about the importance of viewing international marketing management strategies from a global perspective. -Pref.
650		7	_aComercio exterior _9576 _2lemb
650		7	_aMercadeo _2lemb _xInvestigaciones _9107
650		7	_aPolítica de precios _920638 _2lemb
650		7	_aAdministración de ventas _9790 _2lemb
650		7	_aMercadeo _2lemb _xHistoria _98583
650		7	_aEmpresas internacionales _94610 _2lemb
942			_cBK _2ddc