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Handbook on key performance indicators for tourism marketing evaluation / World Tourism Organization (UNWTO) ; European Travel Commission (ETC) - Madrid : World Tourism Organization (UNWTO) : European Travel Commission (ETC), 2017 - 166 páginas

Chapter 1. Introduction |
Chapter 2. Key insights from members' survey |
Chapter 3. Contemporary marketing evaluation |
Chapter 4. Offline consumer marketing activities |
Chapter 5. Online consumer-marketing activities |
Chapter 6. Trade and B2B marketing activities |
Chapter 7. Overarching marketing evaluation |


ISBN: 9789284418510

Subjects--Topical Terms:
Turismo--Manuales
Negocios
Mercadeo

Subjects--Index Terms: Indicadores turísticos

Dewey Class. No.: 338.4791 W927h