Catalog - Resource Center for Learning and Research
Back to Site - CRAI Library
Handbook on key performance indicators for tourism marketing evaluation / World Tourism Organization (UNWTO) ; European Travel Commission (ETC)
By: World Tourism Organization (UNWTO) [autor]
.
Contributor(s): European Travel Commission (ETC) [autor].
Material type: 
TextPublisher: Madrid : World Tourism Organization (UNWTO) : European Travel Commission (ETC), 2017Description: 166 páginas.ISBN: 9789284418510.Subject(s): Turismo -- Manuales | Negocios | Mercadeo | Indicadores turísticosDDC classification: 338.4791 W927h
Contents:
Chapter 1. Introduction |
Chapter 2. Key insights from members' survey |
Chapter 3. Contemporary marketing evaluation |
Chapter 4. Offline consumer marketing activities |
Chapter 5. Online consumer-marketing activities |
Chapter 6. Trade and B2B marketing activities |
Chapter 7. Overarching marketing evaluation |
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Libro (reserva) | Biblioteca Central UNIBE | Reserva | 338.4791 W927h (Browse shelf) | Ej. 1 | Checked out | 31/05/2024 | 240000 |
Chapter 1. Introduction |
Chapter 2. Key insights from members' survey |
Chapter 3. Contemporary marketing evaluation |
Chapter 4. Offline consumer marketing activities |
Chapter 5. Online consumer-marketing activities |
Chapter 6. Trade and B2B marketing activities |
Chapter 7. Overarching marketing evaluation |