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Cook, Roy A.

Tourism : the business of hospitality and travel / Roy A. Cook , Cathy H. C. Hsu, Lorraine Taylor - Sexta edición - Harlow : Pearson Education, 2018 - 448 páginas : ilustraciones

PART 1: THE TRAVELING PUBLIC AND TOURISM PROMOTERS |

1. Introducing the World’s Largest Industry, Tourism |
2. Marketing to the Traveling Public |
3. Delivering Quality Tourism Services |
4. Bringing Travelers and Tourism Service Suppliers Together |
5. Capturing Technology’s Competitive Advantages |

PART 2: TOURISM SERVICE SUPPLIERS |

6. Transportation |
7. Accommodations |
8. Food and Beverage |
9. Attractions and Entertainment |
10. Destinations |

PART 3: THE TOURISM ENVIRONMENT

11. Economic and Political Impacts of Tourism |
12. Environmental and Social/Cultural Impacts of Tourism |
13. Sustaining Tourism’s Benefits |
14. The Future of Tourism |


ISBN: 9781292221670

Subjects--Topical Terms:
Turismo

Subjects--Index Terms: Hostelería Alojamiento

Dewey Class. No.: 338.4791 C771t 2018