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Tourism : the business of hospitality and travel / Roy A. Cook , Cathy H. C. Hsu, Lorraine Taylor
Tipo de material:
TextoIdioma: Inglés Editor: Harlow : Pearson Education, 2018Edición: Sexta ediciónDescripción: 448 páginas : ilustracionesISBN: - 9781292221670
- 338.4791 C771t 2018
Contenidos:
PART 1: THE TRAVELING PUBLIC AND TOURISM PROMOTERS |
1. Introducing the World’s Largest Industry, Tourism |
2. Marketing to the Traveling Public |
3. Delivering Quality Tourism Services |
4. Bringing Travelers and Tourism Service Suppliers Together |
5. Capturing Technology’s Competitive Advantages |
PART 2: TOURISM SERVICE SUPPLIERS |
6. Transportation |
7. Accommodations |
8. Food and Beverage |
9. Attractions and Entertainment |
10. Destinations |
PART 3: THE TOURISM ENVIRONMENT
11. Economic and Political Impacts of Tourism |
12. Environmental and Social/Cultural Impacts of Tourism |
13. Sustaining Tourism’s Benefits |
14. The Future of Tourism |
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Copia número | Estado | Código de barras | |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 338.4791 C771t 2018 (Navegar estantería(Abre debajo)) | Ej. 1 | Disponible | 251041 |
PART 1: THE TRAVELING PUBLIC AND TOURISM PROMOTERS |
1. Introducing the World’s Largest Industry, Tourism |
2. Marketing to the Traveling Public |
3. Delivering Quality Tourism Services |
4. Bringing Travelers and Tourism Service Suppliers Together |
5. Capturing Technology’s Competitive Advantages |
PART 2: TOURISM SERVICE SUPPLIERS |
6. Transportation |
7. Accommodations |
8. Food and Beverage |
9. Attractions and Entertainment |
10. Destinations |
PART 3: THE TOURISM ENVIRONMENT
11. Economic and Political Impacts of Tourism |
12. Environmental and Social/Cultural Impacts of Tourism |
13. Sustaining Tourism’s Benefits |
14. The Future of Tourism |