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Taylor, Welson J. Shaw, Roy T.

Mercadotecnia : un enfoque integrador / Welson J. Taylor, Roy T. Shaw ; traducción: Lorenzo Razo Morales - México : Editorial Trillas, 1986 - 807 p.

ISBN: 9682402786

Subjects--Topical Terms:
Mercadeo

Dewey Class. No.: 658.8 T247m

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