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Mercadotecnia : un enfoque integrador / Welson J. Taylor, Roy T. Shaw ; traducción: Lorenzo Razo Morales
By: Taylor, Welson J [autor]
| Shaw, Roy T [autor].
Contributor(s): Razo Morales, Lorenzo [traductor].
Material type: 
TextPublisher: México : Editorial Trillas, 1986Description: 807 p.ISBN: 9682402786.Subject(s): MercadeoDDC classification: 658.8 T247m
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 658.8 T247m (Browse shelf) | Ej.1 | Available | 920687 |