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Myers, James H.

Segmentation and positioning for strategic marketing decisions / James H. Myers. - Chicago : American Marketing Association, 1996 - xiii, 358 p. : il.

Incluye bibliografía e índice

Mercadeo

0877572593


Mercadeo ---Métodos estadísticos
Segmentación del mercado
Mercadeo ---Toma de decisiones

658.802 M996s