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Segmentation and positioning for strategic marketing decisions / James H. Myers.
By: Myers, James H
.
Material type: 
TextPublisher: Chicago : American Marketing Association, 1996Description: xiii, 358 p. : il.ISBN: 0877572593.Subject(s): Mercadeo -- -Métodos estadísticos | Segmentación del mercado | Mercadeo -- -Toma de decisionesDDC classification: 658.802 M996s
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| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 658.802 M996s (Browse shelf) | Ej.1 | Available | 080061 |
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