Catalog - Resource Center for Learning and Research

Back to Site - CRAI Library
Zikmund, William G. Babin, Barry J.

Exploring marketing research / William G. Zikmund, Barry J. Babin. - Novena edición - Mason : Thomson : South-Western College Publishing, 2007 - xxi, 698 p. : il.

Incluye bibliografía, glosario : ( p. 674 - 684 ) e índice

Mercadeo

0324320884


Mercadeo --Investigaciones
Análisis de mercadeo

658.83 Z68e 2007