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Exploring marketing research / William G. Zikmund, Barry J. Babin.
By: Zikmund, William G [autor]
| Babin, Barry J [autor].
Material type: 
TextPublisher: Mason : Thomson : South-Western College Publishing, 2007Edition: Novena edición.Description: xxi, 698 p. : il.ISBN: 0324320884.Subject(s): Mercadeo -- Investigaciones | Análisis de mercadeoDDC classification: 658.83 Z68e 2007
Contents:
Mercadeo
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 658.83 Z68e 2007 (Browse shelf) | Ej.1 | Available | 080459 |
Incluye bibliografía, glosario : ( p. 674 - 684 ) e índice
Mercadeo