MKTG4 : instructor edition /
Charles W. Lamb, Joseph F. Hair, Carl McDaniel
- Mason : Cengage Learning Editores, 2011
- xi, 358, [48] páginas : ilustraciones
Includes bibliographical references and index.
This book offers a fresh take on marketing in the current world. Great for broadening perspective and improving your marketing strategies and becoming more creative as a professional. However, I felt that parts of this book could have offered more detail and thorough explanation.
0538468238 9780538468237
Mercadeo Investigación de mercados Toma de decisiones