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MKTG4 : instructor edition / Charles W. Lamb, Joseph F. Hair, Carl McDaniel
By: Lamb, Charles W
.
Contributor(s): Hair, Joseph F.
Material type: 
TextPublisher: Mason : Cengage Learning Editores, 2011Description: xi, 358, [48] páginas : ilustraciones.ISBN: 0538468238; 9780538468237.Subject(s): Mercadeo | Investigación de mercados | Toma de decisionesDDC classification: 658.83 L218m Summary: This book offers a fresh take on marketing in the current world. Great for broadening perspective and improving your marketing strategies and becoming more creative as a professional. However, I felt that parts of this book could have offered more detail and thorough explanation.
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 658.83 L218m (Browse shelf) | Ej. 1 | Available | 12C0185 |
Includes bibliographical references and index.
This book offers a fresh take on marketing in the current world. Great for broadening perspective and improving your marketing strategies and becoming more creative as a professional. However, I felt that parts of this book could have offered more detail and thorough explanation.