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Kluyver, Cornelis A. de

Strategy : a view from the top (an executive perspective) / Cornelis A. de Kluyver, John A. Pearce II - Cuarta edición - Upper Saddle River : Pearson : Prentice Hall, 2012. - xx-211 páginas : ilustraciones

1. What is strategy?
2. Strategy and performance
3. Analyzing the external strategic environment
4. Analyzing an industry
5. Analyzing an organization's strategic resource base
6. Formulating business unit strategy
7. Business unit strategy : contexts and special dimensions
8. Global strategy formulation
9. Corporate strategy : shaping the portfolio
10. Corporate strategy : managing the portfolio.


Subjects--Topical Terms:
Planificación estratégica

Dewey Class. No.: 658.401 K66s 2012