Catalog - Resource Center for Learning and Research
Back to Site - CRAI Library
Strategy : a view from the top (an executive perspective) / Cornelis A. de Kluyver, John A. Pearce II
By: Kluyver, Cornelis A. de
.
Contributor(s): Pearce, John A., II.
Material type: 
TextPublisher: Upper Saddle River : Pearson : Prentice Hall, 2012Edition: Cuarta edición.Description: xx-211 páginas : ilustraciones.Subject(s): Planificación estratégicaDDC classification: 658.401 K66s 2012
Contents:
1. What is strategy?
2. Strategy and performance
3. Analyzing the external strategic environment
4. Analyzing an industry
5. Analyzing an organization's strategic resource base
6. Formulating business unit strategy
7. Business unit strategy : contexts and special dimensions
8. Global strategy formulation
9. Corporate strategy : shaping the portfolio
10. Corporate strategy : managing the portfolio.
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 658.401 K66s 2012 (Browse shelf) | Ej. 1 | Available | 190345 |
1. What is strategy?
2. Strategy and performance
3. Analyzing the external strategic environment
4. Analyzing an industry
5. Analyzing an organization's strategic resource base
6. Formulating business unit strategy
7. Business unit strategy : contexts and special dimensions
8. Global strategy formulation
9. Corporate strategy : shaping the portfolio
10. Corporate strategy : managing the portfolio.
Click on an image to view it in the image viewer