Boone & Kurtz's contemporary business /
Contemporary business
David L. Kurtz.
- Decimoquinta edición
- Hoboken : John Wiley & Sons, 2012
- 1 volumen (varias paginaciones) : ilustraciones en color ; 24 x 29 cm
Incluye bibliografía e índice
BUSINESS IN A GLOBAL ENVIRONMENT 1. The changing face of business 2. Business ethics and social responsability 3. Economic challenges facing contemporary business 4. Competing in world markets STARTING AND GROWING YOUR BUSINESS 5. Forms of business ownership and organization 6. Starting your own business: the entrepreneurship alternative MANAGEMENT: EMPOWERING PEOPLE TO ACHIEVE BUSINESS 7. Management, leadership, and the internal organization 8. Human resource management: from recruitment to labor relations 9. Top performance through empowerment, teamwork, and communication 10. Production and operations management MARKETING MANAGEMENT 11. Customer driven marketing 12. Product and distribution strategies 13. Promotion and pricing strategies MANAGING TECHNOLOGY AND INFORMATION 14. Using technology to manage information MANAGING FINANCIAL RESOURCES 15. Understanding accounting and financial statements 16. The financial management 17. Financial management