Catalog - Resource Center for Learning and Research
Back to Site - CRAI Library
Boone & Kurtz's contemporary business / David L. Kurtz.
By: Kurtz, David L
.
Contributor(s): Boone, Louis E.
Material type: 
TextPublisher: Hoboken : John Wiley & Sons, 2012Edition: Decimoquinta edición.Description: 1 volumen (varias paginaciones) : ilustraciones en color ; 24 x 29 cm.ISBN: 9781118291986 (hardback); |a 9781118218167 (binder ready version).Other title: Contemporary business.Uniform titles: Contemporary business Subject(s): NegociosDDC classification: 658 K969b 2012
Contents:
BUSINESS IN A GLOBAL ENVIRONMENT
1. The changing face of business
2. Business ethics and social responsability
3. Economic challenges facing contemporary business
4. Competing in world markets
STARTING AND GROWING YOUR BUSINESS
5. Forms of business ownership and organization
6. Starting your own business: the entrepreneurship alternative
MANAGEMENT: EMPOWERING PEOPLE TO ACHIEVE BUSINESS
7. Management, leadership, and the internal organization
8. Human resource management: from recruitment to labor relations
9. Top performance through empowerment, teamwork, and communication
10. Production and operations management
MARKETING MANAGEMENT
11. Customer driven marketing
12. Product and distribution strategies
13. Promotion and pricing strategies
MANAGING TECHNOLOGY AND INFORMATION
14. Using technology to manage information
MANAGING FINANCIAL RESOURCES
15. Understanding accounting and financial statements
16. The financial management
17. Financial management
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 658 K969b 2012 (Browse shelf) | Ej. 1 | Available | 190353 |
Incluye bibliografía e índice
BUSINESS IN A GLOBAL ENVIRONMENT
1. The changing face of business
2. Business ethics and social responsability
3. Economic challenges facing contemporary business
4. Competing in world markets
STARTING AND GROWING YOUR BUSINESS
5. Forms of business ownership and organization
6. Starting your own business: the entrepreneurship alternative
MANAGEMENT: EMPOWERING PEOPLE TO ACHIEVE BUSINESS
7. Management, leadership, and the internal organization
8. Human resource management: from recruitment to labor relations
9. Top performance through empowerment, teamwork, and communication
10. Production and operations management
MARKETING MANAGEMENT
11. Customer driven marketing
12. Product and distribution strategies
13. Promotion and pricing strategies
MANAGING TECHNOLOGY AND INFORMATION
14. Using technology to manage information
MANAGING FINANCIAL RESOURCES
15. Understanding accounting and financial statements
16. The financial management
17. Financial management