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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.
By: Kim, W. Chan [autor]
| Mauborgne, Renée [autor].
Material type: 
TextPublisher: Boston : Harvard Business Review Press, 2005Description: xv, 240 páginas : ilustraciones ; 25 cm.ISBN: 1591396190.Subject(s): Servicios -- Productos | Innovación -- Productos nuevosDDC classification: 658.802 K49b Online resources: Table of contents
Contents:
Creating blue oceans |
Analytical tools and frameworks |
Reconstruct market boundaries |
Focus on the big picture, not the numbers |
Reach beyond existing demand |
Get the strategic sequence right |
Overcome key organizational hurdles |
Build execution into strategy |
The sustainability and renewal of blue ocean strategy |
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 658.802 K49b (Browse shelf) | Ej. 1 | Available | 220567 |
Browsing Biblioteca Central UNIBE Shelves , Collection code: General Close shelf browser
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| 658.802 G962g Gerencia de marketing : | 658.802 H557p El plan de marketing estratégico / | 658.802 H984m Marketing communications : integrated theory strategy and tactics / | 658.802 K49b Blue ocean strategy : | 658.802 K553m Marketing management / | 658.802 K87f A framework for marketing management / | 658.802 L435g Gestión del marketing social / |
Incluye referencia bibliográfica (páginas 223-229).
Creating blue oceans |
Analytical tools and frameworks |
Reconstruct market boundaries |
Focus on the big picture, not the numbers |
Reach beyond existing demand |
Get the strategic sequence right |
Overcome key organizational hurdles |
Build execution into strategy |
The sustainability and renewal of blue ocean strategy |