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Measuring customer satisfaction : development and use of questionnaires / Bob E. Hayes
By: Hayes, Bob E [autor]
.
Material type: 
TextPublisher: Wisconsin : ASQC Quality Press, 1992Description: xii, 164 páginas.ISBN: 0873891317.Subject(s): Satisfacción | Consumidores | Satisfacción del consumidorDDC classification: 658.812 H417m
Contents:
1. Introduction: Model of customer satisfaction questionnaire development and use |
2. Determining customer requirements |
3. Assessing your customer´s perceptions and attitudes: issues of reliability and validity |
4. Customer satisfaction questionnaire construction |
5. Using customer satisfaction questionnaires |
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 658.812 H417m (Browse shelf) | Ej. 1 | Available | 231647 |
1. Introduction: Model of customer satisfaction questionnaire development and use |
2. Determining customer requirements |
3. Assessing your customer´s perceptions and attitudes: issues of reliability and validity |
4. Customer satisfaction questionnaire construction |
5. Using customer satisfaction questionnaires |
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