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Mercadotecnia / Philip Kotler ; traducción: Fabio Villegas Orrego ; con la colaboración de Miguel Fernando Quintana Varela
By: Kotler, Philip
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Contributor(s): Villegas Orrego, Fabio [traductor] | Quintana Varela, Miguel Fernando [colaborador].
Material type: 
TextPublisher: México : Prentice Hall Hispanoamericana, 1984Description: 766 páginas.ISBN: 9688800155.Subject(s): Mercadeo | Análisis de mercadeo | Planificación estratégicaDDC classification: 658.8 K87me
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 658.8 K87me (Browse shelf) | Ej.1 | Available | 850063 | |
| Libro (general) | Biblioteca Central UNIBE | General | 658.8 K87me (Browse shelf) | Ej. 2 | Available | 990001 |
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| 658.8 K87ma 2006 El marketing según Kotler: | 658.8 K87mar Marketing insights from A to Z : | 658.8 K87mark Marketing 4.0 : | 658.8 K87me Mercadotecnia / | 658.8 K87me Mercadotecnia / | 658.8 K87n La nueva competencia más allá de teoría z : | 658.8 K87p Principles of marketing / |
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