|
|
1.
|
Marketing internacional de lugares y destinos : estrategias para la atracción de clientes y negocios en Latinoamérica / Philip Kotler [y otros tres] ; traduccíon: Víctor Campos Olguín ; revisión técnica: Matthew G. Whitehouse.
by Kotler, Philip [autor] | Gertner, David [autor] | Rein, Irving [autor] | Haider, Ronald [autor] | Campos Holguin, Victor [traductor] | Whitehouse, Matthew G [revisor técnico]. Material type:  Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Pearson Educación, 2007Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.848 M345í 2007]
(2).
|
|
|
2.
|
Los diez pecados capitales del marketing: indicios y soluciones / Philip Kotler ; tr., Ana García Bertrán.
by Kotler, Philip | I.García Bertrán, Ana. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Barcelona : Deusto, 2006Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 K874d 2006]
(1).
|
|
|
3.
|
Las preguntas más frecuentes sobre márketing / Philip Kotler ; traducción: Antonio Núñez Ramos.
by Kotler, Philip [autor] | Núñez Ramos, Antonio [traductor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Bogotá : Grupo Editorial Norma, 2005Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 K874p]
(1).
|
|
|
4.
|
Dominio del marketing / Philip Kotler , Gary Armstong
by Kotler, Philip | Armstong, Gary. Material type:  Computer file; Format:
electronic
Publisher: México : Pearson Educación, 2003Availability: Items available for reference: Biblioteca Central UNIBE
[Call number: CD-0369]
(2).
|
|
|
5.
|
Marketing insights from A to Z : 80 concepts every manager needs to know / Philip Kotler.
by Kotler, Philip. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken : John Wiley & Sons, 2003Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 K87mar]
(1).
|
|
|
6.
|
Kotler on marketing : how to create win and dominate markerts / Philip Kotler
by Kotler, Philip. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : Free Press, 1999Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 K87k]
(1).
|
|
|
7.
|
El marketing de las naciones : una aproximación estratégica a la creación de la riqueza nacional / Philip Kotler
by Kotler, Philip [autor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Barcelona : Paidós, 1998Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 K87ma]
(1).
|
|
|
8.
|
Nuevas tendencias en marketing : estrategias para los años noventa / Aubrey Wilson ; prólogo: Philip Kotler ; epílogo: Theodore Levitt
by Wilson, Aubrey [autor] | Kotler, Philip [prologuista] | Levitt, Theodore [epiloguista]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Ediciones Deusto, 1992Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.83 W747n]
(1).
|
|
|
9.
|
Fundamentos de marketing / Carmelina Vega, Olga Bocigas ; prólogo: Philip Kotler
by Vela, Carmelina [autor] | Bocigas, Olga [autor] | Kotler, Philip [prologuista]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Escuela Superior de Ingenieros Comerciales (ESIC), 1992Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 V432f]
(1).
|
|
|
10.
|
Principles of marketing / Philip Kotler
by Kotler, Philip [autor] | Wrenn, Bruce | Clewett, Richard. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Jersey : Prentice Hall, 1986Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 K87p]
(1).
|
|
|
11.
|
Fundamentos de mercadotecnia / Philip Kotler ; traducción de Rosa María Rosas Sánchez
by Kotler, Philip | Rosas Sánchez, Rosa María, trad. Material type: Text; Format:
print
Publisher: México : Prentice Hall Hispanoamericana, 1985Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 K87f 1985]
(1).
|
|
|
12.
|
Mercadotecnia / Philip Kotler ; traducción: Fabio Villegas Orrego ; con la colaboración de Miguel Fernando Quintana Varela
by Kotler, Philip | Villegas Orrego, Fabio [traductor] | Quintana Varela, Miguel Fernando [colaborador]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Prentice Hall Hispanoamericana, 1984Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 K87me]
(2).
|
|
|
13.
|
Estudios de mercadotecnia / Philip Kotler, Keith K. Cox
by Kotler, Philip. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Editorial Diana, 1982Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 K87e]
(1).
|
|
|
14.
|
Principles of marketing / Philip Kotler, Gary Armostrong
by Kotler, Philip | Armostrong, Gary. Edition: 10ª ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Prentice Hall, [Fecha no identificada]Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 K87pr]
(1).
|