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Marketing de servicios : conceptos y estrategias / Marcos Henrique Nogueira Cobra, Flavio Arnaldo Zwarg ; traducción: Luis O. Rodríguez Acosta
By: Nogueira Cobra, Marcos Henrique
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Contributor(s): Rodríguez Acosta, Luis O [traductor].
Material type: 
TextPublisher: Bogotá : McGraw-Hill, 1991Description: 279 páginas.ISBN: 958600063X.Subject(s): Mercadeo | Servicio al clienteDDC classification: 658.8 N778m
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 658.8 N778m (Browse shelf) | Ej.1 | Available | 930300 | |
| Libro (general) | Biblioteca Central UNIBE | General | 658.8 N778m (Browse shelf) | Ej.2 | Available | 930301 | |
| Libro (general) | Biblioteca Central UNIBE | General | 658.8 N778m (Browse shelf) | Ej.3 | Available | 930302 |
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| 658.8 N248m Mercadotecnia directa / | 658.8 N248m Mercadotecnia directa / | 658.8 N248m Mercadotecnia directa / | 658.8 N778m Marketing de servicios : | 658.8 N778m Marketing de servicios : | 658.8 N778m Marketing de servicios : | 658.8 N778m 2000 Marketing de servicios : |