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Marketíng en las empresas de servicios : compita mediante calidad / Leonard L. Berry, A. Parasuraman ; traducción: Jorge Cárdenas Nannetti
By: Berry, Leonard L [autor]
| Parasumaran, A [autor].
Contributor(s): Cárdenas Nannetti, Jorge [traductor].
Material type: 
TextPublisher: Barcelona : Grupo Editorial Norma, 1993Description: 271 páginas.ISBN: 9580424950.Subject(s): Mercadeo -- Investigaciones | Servicio al clienteDDC classification: 658.8 B534m
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 658.8 B534m (Browse shelf) | Ej.1 | Available | 940494 |