Catalog - Resource Center for Learning and Research

Back to Site - CRAI Library
Normal view MARC view ISBD view

Kellogg on marketing; the kellogg marketing faculty northwestern university / Lacobacci Dawn

Contributor(s): Lacobacci, Dawn.
Material type: TextTextPublisher: New York : John Wiley & Sons, 2001Description: xx, 427 p.ISBN: 047135399X.Subject(s): Mercadeo | Comportamiento del consumidor | Productos nuevos | Administración de mercadeo | Mercado -- Toma de decisiones | Servicio al cliente | Comunicación en mercadeoDDC classification: 658.8 K29m
Item type Current location Collection Call number Copy number Status Date due Barcode
Libro (general) Biblioteca Central UNIBE
General 658.8 K29m (Browse shelf) Ej.1 Available 050587

Incluye bibliografía e índice